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Entrepreneurship Development 1 Entrepreneurship is the art of starting a business, basically a startup company offering creative product, process or service. We can say that it is an activity full of creativity. An entrepreneur perceives everything as a chance and displays bias in taking decision to exploit the chance.
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1.8 Entrepreneurship as Career Option 1.9 Summary 1.10 Keywords 1.11 Self Assessment Questions 1.12 Suggested Readings 1.0 OBJECTIVE After reading this lesson, you should be able to • Understand the meaning of entrepreneur and entrepreneurship. • Explain the characteristics of entrepreneur and entrepreneurship.
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viii ENTREPRENEURSHIP Part II of Entrepreneurship: Strategies and Resources describes the environment for entrepreneurship. It presents the tools and techniques for analyzing business and com-petitive conditions, and for evaluating entrepreneurial opportunities. It is comparable to the strategy formulation phase of corporate strategic management.
download PDF principles of Entrepreneurship 1. What Is Entrepreneurship? W hat is meant by entrepreneurship? The concept of entrepreneurship was first established in the 1700s, and the meaning has evolved ever since. Many simply equate it with starting one's own business. Most economists believe it is more than that.
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Book & CD-ROM. In South Africa, small and medium entrerprises fail mainly because of a lack of management skills. If smaller businesses are to be a success, entrepreneurship and good management must go hand in hand. Most entrepreneurs start off with a small business. But a small business is not just a small, big business. SMMEs have their own requirements that are quite different …
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